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Thursday, December 30, 2010

Break-up Billboards

Billboard on Venice Blvd just west of the 405.  Image from AdiosLA.  All Rights Reserved. 
Map of Billboard Locations - all locations are tagged in Google Maps for easy directions.  Image from AdiosLA.  All Rights Reserved. 
In the spirit of change and new beginnings, an LA-bred designer brings some year-end cheer to LA with AdiosLA, an art project using billboards and the web to publicly break-up with the City of Los Angeles as he prepares to move to New York for a new job.    Curbed LA has the story:
Designer Jon Jackson grew up in Glendale and has lived in and around Los Angeles his whole life (right now he's in Santa Monica), but recently he decided to take a job as a creative director at an interactive advertising agency in New York, and he's breaking up with his long-time lovah via billboard. You couldn't have texted, Jon? Jackson tells Curbed in an email that he thought this was an appropriate way to say goodbye to "a city where art is always tough to find, but rewarding when you do." He writes: "I hope that there will be a bit of inspiration from the boards, intrigue and definitely a laugh. I think we all have things in our lives big or small that we know we need to 'break up' with." While a friend at a billboard company helped him out with the project, he says that prices are low right now and "I paid what anyone else would pay." Jackson's five designs went up yesterday and will stay up until January 15. You can see some outtakes here.
· Adios LA [Official Site]
Definitely a funny way to say goodbye to your hometown, and a nice way to use an iconic feature of LA to communicate your message, similar to the MAK Center's billboard-based art exhibit earlier this year.  Good luck to Jon in New York,  although I have a feeling LA will be happy to take Jon back if he changes his mind sometime in the future. She is a forgiving mistress. 

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